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Sales & Marketing

This category contains 5 posts

Cutting your losses with prospects

There is a certain point when you have to decide if the cost of doing business with a certain institute is conductive for the growth of your company. The truth of the matter is, many business relationships are better off severed.
We have been harassed by a company in Abu Dhabi to provide them with our […]

CRM - What’s that?

CRMs are a vital part of efficiently managing your customers. I am no longer surprised by the lack of deployment of such systems by most SME’s here.
Most managers would shrug it off as something only large corporations use. They are very mistaken. That is rather unfortunate, as it is such a valuable tool.
When we first […]

Just how competitive to be?

We deal with clients from multi-nationals to government agencies to small-time companies who are smaller than us. Each of them pretends to be larger than they are. The multi-national claims to be the world’s best. The small-time companies claim to have more business than anyone in their field.. and the government agencies.. well, they claim […]

Chasing sales people

I don’t quite understand why people whose only job is to generate new business have to be chased by their prospects to close a deal. I have dealt with several companies now to rarely find people who are able to hold a middle ground. Follow-up without being pushy, but don’t drop the ball altogether!
A company […]

No one knows you exist

When we first started, there were 2 of us. Then 3. 4… and so on. But when I look back to the beginning, I remember distinctly the feeling. I had no idea what I was doing. I knew what I wanted. I just had no idea how to go about doing it.
There is always a […]